What Realtors want more than anything are referrals! However, the best referrals are those that come from previous clients that have worked with you and had a positive working relationship with you.
A referral from an acquaintance at work is nice and a courtesy but is it effective? Often these kind of referrals can end up being a waste of time because they do not know what they want and who to go to.
What you want are referrals from solid leads. How do you get these referrals? The answer is simple, give your clients a house portrait as a closing gift. Why? Because unlike any other gift the house portrait hangs on your clients wall permanently. This is very important to remember because this work of art is not just hanging in anyone's home it is hanging in the home of a client that has bought their home from you! Remember house portraits are personal and thoughtful which are great ways to be remembered.
I have been doing house portraits and drawings for over 25 years and I know my Realtor clients very well. I talk with time to get insight on how I can better serve them. One of the best things that I have offered to my clients is to inscribe a message on the house drawing with the Realtor's name below it. This is magic for the selling agent because their name hangs on their client's wall providing a continuous flow of referrals. Samples of this can be seen at my Website www.stephencondren.com
As a graduate of the School of the Art Institute of Chicago (BFA) and Northern Illinois University (MA) I am an authority on drawing and painting which were my majors. Further I am a certified public school teacher with endorsements in Fine Art. I also have a Type #75 Certificate which entitles me to be the Principal of any school in the State of Illinois. These credentials give me the authority to speak on this topic and provide insight to working with clients and art.
People do business with people they like. If you want to build your list of clients then the best way is to give them house portraits so that your clients become your Attraction Market.
Stephen F. Condren - Artist
www.stephencondren.com
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