For over 25 year I have been doing house portraits as Realtor closing gifts for their clients. This is a very unique gift offering to the client for unlike many closing gifts such as dinner or theater tickets this gift is unique to the client. Also, it is a responsibility to the Realtor because if for some reason the closing should not go through the Realtor still has paid for the house portrait.
What makes this closing gift very useful to the Real Estate Agent is that the house portrait hangs on the wall of their client for years and is the source of many referrals which is very important to the Realtor.
Over the years I have had the insight in how to make house portraits the premier closing gift for their clients. Since I would like to get repeat business from my Realtor client's I make it a point to do an excellent job on the creation of each house portrait. As time passed I realized that by putting an inscription from the Realtor to their client at the bottom of the house portrait it really adds a personal touch. More importantly I put the agents name at the end of the inscription making it an anchor for permanent referrals to all that entered the home and see the house portrait with the owner proudly displays.
With the advent of the Internet the marketing and production for house portraits had radically changed. Now I secure much business from the Internet due to Internet marketing and browsers such as Google and Yahoo. I have made a Website that has focused on house portraits as closing gifts and I have optimized this Website so that search engines find it easily with the key word phrases that I have embedded into the Website. My Website www.stephencondren.com has the Title Block words embedded in the body of the text on the Home Page.
What I do now to reach out to Realtors is to have designed a very user-friendly Website that they can order from. I have designed a simple three-step order process with the help of PayPal to secure orders from Real Estate agents.
The agents simply email me the picture of the home, I print it out and make a set-up sheet with all the data of the agent and their client. I take this set-up sheet and scan it then email it to my client for them to check through. Upon their approval I start on the house portrait. When finished I securely box in a FedEx box and ship it.
This system has been a great success for me and my client's love it. Best of all my clients love my fine work and inscriptions on the house portraits which put their name on the work of art! A watercolor of your client's home - the perfect closing gift!
www.stephencondren.com
No comments:
Post a Comment